Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
A new study from EYE Corp., which operates advertising in 250 malls, found that two types of mall shoppers are still spending: young Adults 18-24 (Carefree Spenders) and Women 25-44 (Power Moms). Both groups spend more than the average shopper—$148 per trip for Carefree Spenders and $251 per trip for Power Moms, versus the average shopper’s $89 per trip.
The results were based on 1,020 exit poll interviews with adults aged 18 to 64 conducted by Arbitron in November.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in