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Taxi New York has hired Doug Jaeger, most recently creative director of thehappycorp global, as innovation director.
Jaeger, the 33-year-old president of the Art Directors Club, will lead the agency’s digital practice.
“Doug is a perfect fit with Taxi’s offer of creativity without borders,” said Steve Mykolyn, chief creative officer of Taxi. “We’re all about solving the business problem in the most relevant way.”
Jaeger formed thehappycorp in 2003, earning a reputation for innovative uses of social media and brand activation with work for clients such as Apple, Bacardi, Procter & Gamble, Virgin, Brooklyn Brewery, VH1 and MoMA.
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