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RadioShack has launched a review of creative duties on its advertising account, the client said today.
The Fort Worth, Texas-based client spent more than $125 million in major measured media in 2007 and $90 million in the first 10 months of 2008, according to Nielsen Monitor-Plus. All ad expenditures totaled $220 million in 2007, according to RadioShack.
Select Resources International of Santa Monica, Calif., will manage the process. The incumbent, Havas-owned Arnold in Boston, plans to defend.
Arnold issued this statement from its president, Pam Hamlin: “We value the relationships we’ve developed and are proud of the work and the results we’ve helped to generate during the last four years.
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