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It has become a standard assumption among prognosticators of media investment that presidential contests and the Olympics will “lift all boats” every four years. For media already on a roll–network TV, digital, out-of-home–the outlook for 2008 is, indeed, full steam ahead. But deep-pocketed White House aspirants and the overhyped, overprogrammed quadrennial games will do little to turn vessels running aground, forecasters concur.
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