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A ghastly economic climate is likely to stall TV advertising sales growth in 2009, but at least one category is expected to provide at least some small relief next year.
Packaged food purveyors are expected to up their overall ad spend, as consumers curtail their restaurant patronage. According to TNS Media Intelligence data, the packaged foods category increased its measured media spend by 6 percent between January and September 2008, with Kraft Foods representing the biggest spender of the bunch.
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