Vespa Scoots to New Online Exposure
Convincing Americans to ditch their SUVs for scooters seems an impossible marketing task, but what about getting consumers to augment their gas-guzzlers with a snazzy new Vespa for short trips?
That is a much more realistic goal for Vespa USA, which recently launched a Web site that positions the iconic brand as fun and functional.
The site, created by digital shop Last Exit, offers product info, reviews and tools to post and plot favorite routes and calculate fuel savings.
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