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The Out of Home Video Advertising Bureau announced Tuesday (Nov. 25) the opening of a European chapter, OVAB Europe, based in Hamburg, Germany.
Like its U.S. counterpart founded in 2007, OVAB Europe’s goal is to advance the digital out-of-home video medium by providing uniform industry standards and strengthening the dialog between manufacturers, service providers and the advertising industry.
The board for OVAB Europe will be led by Dirk Hülsermann, director of business development for Neo Advertising, who will serve as chair and president of OVAB Europe.
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