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Video data is the prime mover behind big increases in Internet bandwidth usage.
The current increase of high-quality, long-form video content (TV shows and full-length movies) — the type of high-bandwidth content necessary for substantial online video ad growth — would hit major roadblocks under changed ISP service plans. Several ISPs are looking to limit their customers’ bandwidth usage.
The problem could spill over to online video and its associated advertising.
At stake is the U.S. online video ad spending market, which is expected to nearly quadruple from $505 million this year to $1.9
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