Publicis Groupe CEO Maurice Levy today predicted a “difficult finish” for the ad industry in 2008 and a “marked slowdown” next year, but said his company would focus on the digital sector and high-growth markets to compensate for the sagging economy.
Those comments came as the Paris-based holding company said its third-quarter revenue fell about 1.5 percent to $1.105 billion compared to the same period a year ago, based mainly on the weakness of the U.S.
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