Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The stock market’s continued its journey to hell in a handbasket for a fourth straight week, executives in the Hispanic marketing world were fairly blase, considering themselves fairly insulated from the economy’s gyrations.
Because the market is still growing-the U.S. Latino population is expected to rise from 41.7 million in 2008 to 43.4 million in 2009-and because the media targeting them is magnitudes cheaper than traditional vehicles, execs say they are well-placed to get through the maelstrom.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in