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Cinema rep firm Screenvision announced Monday (Oct. 6) a new long-term contract with Reading International. Since the beginning of the year, Screenvision has signed a number of exhibitor deals in part offsetting distribution losses from theater chains such as Lowes and Kerasotes, that signed with Screenvision’s main competitor, National CineMedia.
Under the agreement, Screenvision has the exclusive screen advertising sales representation rights for Reading’s U.S.-based City Cinemas brand, Reading Cinemas brand and Consolidated Theatres brand movie theatres in New York, San Diego and Honolulu.
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