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The local media landscape, it’s no secret, is dominated by the giants of media: News Corp., NBC Universal, Disney, Univision, Tribune, Clear Channel, Cablevision and Time Warner.
With so many of the big guys operating several properties across media segments (NBC, for example, last year reorganized all of its local assets into one Local Media division), New York may be one of the premiere markets in which a local advertiser can assemble an integrated media campaign, embracing traditional and nontraditional media.
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