Ads Give Moviegoers Chance to Interact
Cinema is the oldest mass audio-visual medium. It is also as passive as media consumption gets. The imaginative application of — you guessed it — digital technology by marketers may change this.
A deal struck earlier this month between Verizon Wireless and cinema-advertising network Screenvision combines mobile and social-networking applications to test an interactive polling program in American movie theaters. “In-cinema advertising gives us an opportunity to create a dialogue with the audience who is there, present and ready to be entertained,” said Lou Rossi, director of advertising and sponsorships at Verizon Wireless.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in