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NBC Everywhere, NBC Universal’s out-of-home network, has expanded its advertising and content partnership with Fuelcast, one of three companies that operate digital networks at the gas pump. As part of the agreement announced Wednesday (June 11), NBC will continue to be the exclusive content provider to the network in the U.S. and serve as a third-party ad sales partner for Fuelcast network.
In addition, Fuelcast plans to roll out NBC content on an additional 100 gas stations in the seven top markets where it currently operates including Los Angeles, Chicago, San Francisco, San Diego, Minneapolis, and more recently, Washington, D.C.
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