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Verizon Wireless will kick off Screenvision’s new text message polling program for moviegoers, the cinema rep firm announced Wednesday (June 4). The interactive ad program is slated to begin in mid-June in 10 top markets and will be a part of Screenvision’s pre-movie entertainment program.
Moviegoers with text-message capability will be asked questions related to their music preferences. The actual results will be displayed as a bar chart on the movie screen.
In conjunction with the test polling, Verizon Wireless will air two short films to promote its V CAST subscription music and entertainment services.
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