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Buying local Media in Los Angeles is not for the faint of heart. It’s the most complicated, diverse and sprawling media market in the country. And even though it’s ranked No. 2 in population by Arbitron and Nielsen, L.A. outbills No. 1 New York in both TV and radio, according to BIA Financial Network.
The market’s Hispanic audience supports no less than eight Spanish-language TV stations and 22 Spanish-language radio stations. Univision Communications, which operates a TV duopoly and four radio stations in the market, boasts the No.
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