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Five years ago, the Obama-Biden White House launched It’s On Us as an initiative aimed at widening the conversation around sexual-assault prevention, with a focus on college campuses.
While President Barack Obama’s time in office has been over for nearly three years, the program lives on as part of the nonprofit Civic Nation.
A key aspect of It’s On Us since launch has been its awareness and information campaigns, which have attempted to make consent a top-of-mind issue for people of all ages.
In the years since the program’s 2014 launch, agency Mekanism has used a mix of influencers and advocates to flag issues such as respecting physical boundaries and keeping a watchful eye out for potential assault.
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