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Mohegan Sun has narrowed its search for an agency to replace Kirshenbaum Bond Senecal + Partners.
Client executives have selected six agencies to visit, and, based on those visits, will cut again to a handful of finalists, probably three, said George Galinsky, vp of marketing communications at Mohegan Sun in Uncasville, Conn. The visits will take place in two weeks.
Galinsky identified the semifinalists as Havas’ Arnold in New York; independent Cramer-Krasselt in New York; Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston; Omnicom Group’s Merkley + Partners in New York; independent People Ideas & Culture in New York; and Publicis Groupe’s Publicis in New York.
Those contenders emerged from a field of 15 shops that replied to an initial request for proposals.
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