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Conan O’Brien’s new cable show, Conan, doesn’t debut until Nov. 8 but TBS is already reporting that some of America’s biggest companies are already onboard as major supporters, including Coca-Cola, Microsoft, AT&T, GM and News Corp.
But it’s not only standard television spots that the companies are locking in, reports the New York Times; some are getting more bang for the buck by also opting for related social media and mobile device marketing tactics and on-air product tie-ins that adhere to Conan’s off-beat style.
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