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While overall confidence in the economy is slowly improving, consumers can still use some holiday cheer this year. That’s the thinking behind Coca-Cola’s new global campaign, which breaks next month.
The effort brings together a cast of iconic Coca-Cola characters—Santa Claus, the Coca-Cola Polar Bear and Christmas Caravan delivery trucks—and features new music by rock band Train. TV spots, digital and in-store ads are breaking in 90 markets.
One spot, titled “Snow Globe,” opens with scenes of people who are feeling lonely—a young man working a late shift, for instance.
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