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Visitors to Wired.com on Tuesday might have noticed cherries exploding on the homepage. The outburst was actually an ad for Fage, a Greek yogurt brand, which has been running a series of print and digital executions since the beginning of this month.
Fage (pronounced “fa-yeh”) has kicked off a campaign in the pages of Vogue and Elle magazines. One ad shows a woman’s necklace exquisitely pressed into a bed of “ridiculously thick yogurt.” “Fashionably low in fat,” the accompanying tagline reads.
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