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For the second time this week, General Motors has made a major African-American agency appointment, today naming Carol H. Williams to handle those chores for Cadillac.
The move constitutes a return engagement for the independent Oakland, Calif.-based shop, which up until two years ago handled African-American chores on GM’s Chevrolet nameplate. It has also previously worked on Cadillac.
Cadillac spends about $250 million annually on ads, per Nielsen. Though spending moving forward was not disclosed, in past years Cadillac’s African-American market ad outlay has been $25-30 million.
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