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Marriott knows how to make a statement when it comes to out-of-home marketing. On Tuesday, the chain’s Courtyard by Marriott brand transformed Vanderbilt Hall at New York City’s Grand Central Terminal into a hotel lobby and invited musician John Legend to perform.
Dubbed “Refreshing Business,” the lobby concept began rolling out in 2008, and the new design has already been implemented at more than 180 Courtyard by Marriott hotels in the U.S. An additional 250 redesigns are planned by the end of this year.
Now,
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