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Harley-Davidson and IPG’s Carmichael Lynch in Minneapolis have split up after working together for 31 years, agency and client said today.
The iconic motorcycle manufacturer said it would not seek a new lead agency, but plans to move ahead with its current roster of 10-plus shops including McCann, VSA Partners, Davie Brown and GS Design.
In a statement, Mark-Hans Richer, client CMO, said, “Our strategies have been moving away from a singular consumer target and a one-size-fits-all agency solution.
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