American Express Serves Up Deeper U.S. Open Integration

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American Express has launched a digital site that will help consumers experience the U.S. Open up close when the tennis tournament kicks off next week.
 
The site, NextContenders.com, allows fans to get a behind-the-scenes look at some of the game’s players, specifically John Isner (shown), Sam Querrey, Caroline Wozniacki and Melanie Oudin. It’s part of a sponsorship deal AmEx has inked with the U.S. Open. (The financial services company is a 17-year sponsor of the event.)
 
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