Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Yahoo has confirmed launching a global review of its media chores and said the primary incumbents have been invited to participate.
WPP Group’s Mindshare handles traditional duties, while digital chores are with sibling shop Neo@Ogilvy. A Yahoo representative said both shops have been asked to defend, but the process is at the start and no contenders have been selected.
Consultancy SRI in Santa Monica, Calif., is overseeing the review process.
Yahoo spent about $35 million last year in domestic media, per Nielsen, and its annual global outlay is about $200 million, per company filings with the SEC.
Creative
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in