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MetLife this week will brief four finalist agencies in its review of consumer-directed creative duties on its advertising account, sources said.
Sources identified the finalists as MDC Partners’ Crispin Porter + Bogusky in Miami and Boulder, Colo., independent Venables Bell & Partners in San Francisco, Havas’ Euro RSCG of New York and the incumbent, WPP’s Young & Rubicam, also in New York.
The contenders emerged from a larger group of shops that met with client executives last month, said sources.
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