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The Cola Wars are back, with Pepsi firing the first shot in an unexpected commercial remake.
A new ad from TBWA\Chiat\Day revisits a 1995 Super Bowl spot from BBDO. “Diner 2” pits a Pepsi truck driver and Pepsi Max against his Coca-Cola counterpart and Coke Zero. TBWA enlisted Joe Pytka to direct again and even cast the original spot’s Pepsi driver in the new version as the man behind the counter. But will the average consumer care or even remember the original? Someone still appreciates it, apparently, because it’s gotten more than 1 million views on YouTube.
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