Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Four contenders await word from Mazda in its creative review following two days of agency presentations to client executives last week, sources said.
Some sources expect another round of meetings, possibly after a cut, while others anticipate a decision, perhaps within the next two weeks.
Last week’s pitches took place Tuesday and Wednesday at Mazda’s North American headquarters in Irvine, Calif. Sources identified the participants Omnicom Group’s DDB (pitching with sister shop Organic); MDC Partners’ Crispin Porter + Bogusky; a team of executives from several WPP units using the moniker of Team Mazda; and the incumbent, independent Doner in Southfield, Mich.
Sources described the pitches as strategic.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in