Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Social networks represent a huge opportunity for marketers trying to reach Latina women. In fact, 38% of Hispanic women in the U.S. feel that these networks lack content created especially for their unique interests, according to a new study by research firm Sophia Mind.
The study, titled “The Use of Social Networks by Latin Women,” is based on interviews with 3,300 Latinas in the U.S., Brazil, Argentina and Mexico, ages 18-60. The research found that Hispanic women in the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in