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Macy’s, already one of the country’s largest advertisers, is looking to augment that spend with partnerships designed to lure more shoppers into its stores.
After undergoing a name change (the corporate entity was formerly known as Federated Department Stores) and consolidating its marketing departments, Macy’s now has a national footprint, which allows it to engage in deals like a recent co-promotion for Warner Bros.’ Sex and the City 2, Norwegian Cruise Line and the Tony Awards.
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