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Hertz is hoping to make an emotional connection with consumers in a new campaign that centers on personal journeys.
Dubbed “Journey On,” the effort includes TV, print, and online ads, which show the relationship between the car rental service and its customers. One 60-second spot, for instance, features singer/songwriter Amy Regan who runs into car troubles on her way to a performance. Hertz comes to the rescue and Amy makes in time for her concert.
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