Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Seeking to get a spicy leg up on better-known and bigger-spending competitors like KFC, Atlanta-based Church’s Chicken is launching a $23 million ad campaign tagged “You know what good is.” The work will run for the rest of the year.
The goal is to put a face on the brand, and to that end The Cartel Group in San Antonio, Texas, teamed with Redtree Productions in Boston to craft a series of spots that mix live action customer testimonials with colorful graphics.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in