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The Hershey Co. is rolling out its Bliss White Chocolate with a Meltaway Center, and has kicked off an online essay contest to promote the product.
Through a national “Share the Bliss” contest based on the book The Necklace, Hershey is giving women the chance to share a 16.5-carat diamond necklace.
Continuing through December 2009, consumers can visit Hersheysbliss.com to enter the contest by submitting their stories of why they want to experience or be “blissed” by the Hershey Bliss Chocolate diamond necklace.
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