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Consumers will toast in holiday cheer with wine again this year, but many are making category trade-downs and trade-outs due to economic factors, per a new survey released by Mintel this week.
Sixty-seven percent of U.S. consumers will consume wine at home this holiday season.
However, more than a third (37 percent) now buy less expensive wine products to save money. Fifteen percent opted for cask/boxed wine instead of pricier bottled brands, even though consumers preferred the taste of more expensive wines.
“As wine finds its way out of the recession, it might be taking on a new form,” said Sarah Theodore, Mintel senior food and drink analyst, in a statement.
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