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Best Buy is aiming to become a destination for DJs. The retailer has partnered with Monster Cable and Beats by Dr. Dre headphones to launch its new in-store “Club Beats” area.
The big-box retailer is creating a new section in all its stores where consumers can sample the latest audio, music, entertainment and technology products including DJ equipment, mixing software, turntables, headphones and laptops.
To help promote Club Beats, Best Buy will host a series of events featuring appearances from top music artists including Lady Gaga, Will.i.am
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