Nokia is partnering with Rihanna to promote its new X6 phone and other entertainment offerings. The R&B singer and her label, Island Def Jam Music Group, Universal Music Group International, will be helping kick off Nokia’s new Nokia Play 2010 campaign while promoting Rihanna’s new album, Rated R. The partnership includes a live streaming concert, exclusive music offerings and a mobile application.
The Nokia Play 2010 campaign will focus on the new touchscreen Nokia X6, which the company is promoting as an entertainment device ideal for playing music and video, as well as its pay-per-track Nokia Music Stores and unlimited Comes With Music service.
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