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Del Monte Foods has consolidated consumer promotions and shopper marketing duties under two different agencies for both its pets and consumer goods units, the company announced today (Tuesday).
Catapult Action Biased Marketing will oversee the consumer goods side, which includes brands like Del Monte, College Inn, Contadina and S&W.
Draftfcb in Chicago adds consumer promotions and shopper chores on the Del Monte pets business. The agency’s West Coast operations last year gained lead status on Del Monte’s traditional pet food advertising account.
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