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With an impressive household penetration of 88% in the U.K., Heinz still isn’t coasting on its brand recognition in a country where it’s known as much for soup and “beanz” as for ketchup.
Heinz today launched its first “masterbrand campaign” in a decade, created by agency BBH London. The campaign will be anchored by ads celebrating three core product lines: Heinz Seriously Good Mayonnaise, Heinz Soups and Heinz Beans.
“Heinz has been a staple in the lives of British consumers for generations, and we are immensely proud to have such a rich history and connection to our consumers,” says Olivia Hibbert, director of brand building at Kraft Heinz.
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