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Cumberland Packing Corp. this week briefed seven agencies in its review of creative and media duties on brands such as Sweet ‘N Low, Sugar in the Raw and Butter Buds, according to the consultancy that is managing the process.
The shops are Interpublic Group units Lowe and Gotham, Dentsu’s Dentsu America and independents Cramer-Krasselt, Doner, Mother and The Joey Co., confirmed Peggy Mitchell-King of Aquent Consulting in New York. All are pursuing the account from their New York offices except Doner, which is based in Southfield, Mich.,
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