Licensing Vet Taxter Explores New Preschool Brand

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Licensing industry vet Maureen Taxter has been appointed to the newly created position of svp-U.S. consumer products at London-based children’s entertainment company Ludorum. Taxter’s first priority will be developing a U.S. program around Chuggington, a CGI animated series for preschoolers set to air on Playhouse Disney in Spring 2010.

New York-based Taxter (pictured) has more than 25 years experience building and managing entertainment brands including The Muppets, Playskool and SpongeBob SquarePants for Jim Henson Productions, Hasbro and Nickelodeon, respectively.

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