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CKE Restaurants, owner of Carl’s Jr. and Hardee’s, is taking aim at McDonald’s best-known icon in its latest salvo against the chain. Call it a Big Mac freakout.
The plan includes a new TV commercial for its Carl’s Jr. and Hardee’s chains starring CKE president/CEO Andy Puzder and a two-pronged social media campaign in which comedians and others rant about how they are mad as hell and aren’t going to eat Big Macs anymore.
First up will be a series of rants starring comedian J.B.
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