Belvedere Vodka Goes Into Play

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LVMH is reviewing creative duties on its Belvedere vodka brand, with incumbent Berlin Cameron United defending, a client representative has confirmed.

Sources said that the New York-based client is looking at about a half-dozen shops, with plans to cut to a final list of three or four. Roth Associates in New York is managing the search, which sources expect to be completed in October or early November. Account billings are estimated at $15 million.

The participating agencies could not immediately be ascertained.

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