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Monster Energy and DUB, a marketing and promotions company that publishes a custom car culture magazine, have together developed a drink that will hit stores in early September in new packaging that includes a tire rim logo design and a resealable oil can-style cap.
The 32-ounce can’s design, which also includes logos for both brands, pays homage to the custom car culture.
According to Myles Kovacs, DUB founder, the new grape-flavored drink will use the tagline “DUB Edition energy for the true baller.”
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