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Consumers these days are eating at home more, but restaurant chain Johnny Rockets is hoping a tie-in with the movie Fame will get burger sales sizzling again.
The all-American eatery, which has 280 corporate and franchise-owned locations worldwide, tomorrow kicks off a promotional partnership with MGM and Lakeside Entertainment to promote the film’s Sept. 25 release. The movie is a remake of the original, 1980 Oscar-winning movie, which chronicles students at the New York City High School of Performing Arts’ rise to stardom.
The restaurant chain is beginning a PR and advertising blitz tomorrow to promote the “Fame National Talent Search,” which encourages entrants to show off their musical and artistic skills for the chance to win a grand prize.
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