Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Issues of “truth in advertising” play into the latest Tappening campaign by DiMassimo Goldstein here.
The effort is designed to encourage consumers to drink tap water whenever possible and communicate the message that bottled water consumption is unnecessarily wasteful and harmful to the environment.
Tappening’s last major surge took place a year ago, when the group released politically themed ads as the U.S. presidential race heated up.
This current campaign takes a new direction, poking fun at advertising itself and offering outrageous “lies” about bottled water to make its key points.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in