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In a country with only around 40 ATMs for every 100,000 citizens, Ogilvy Bolivia is taking a page from Uber’s playbook to make cash more available on the go.
The agency is forming an ambitious financial-tech startup called Blink, whereby users can hail nearby taxi drivers to dispense cash in exchange for an app-generated code redeemable for the amount plus a small commission at an ATM. The idea has already won a gold innovation award from Latin American awards festival El Ojo de Iberoamérica and a fundraising contract from a fintech accelerator ahead of its planned October launch.
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