Wealthier Consumers Keep Buying Organic

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

High-end consumers are still hungry for costlier organic products, per a recent study from Packaged Facts, a division of Market Research Group.
 
The study found that “premium” consumers (single-person households making $75,000-plus or multiple-person homes pulling in $100,000 or more) made similar food product and store choices during the first quarter of the year compared to Q3 2008.

Premium consumers continue to be more likely than other consumers (28 percent versus 25 percent) to look for organic and natural foods at the grocery store.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in