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Coupon usage on Coupons.com rose 212 percent for the first five months this year, compared with the same period in 2008, per a report released today (Monday) by the digital coupon network.
Coupons.com expects digital coupon usage to hit $1 billion in savings by year’s end. The amount would top the $313 million that consumers redeemed in 2008.
Consumers in the Southeast printed the most coupons, followed by those in the Midwest, Mid-Atlantic, Southwest, West, New England and Pacific Northwest.
Food accounted for nearly 50 percent of all coupons printed in 2009, followed by household (14 percent), personal care (11 percent) and beverages (8 percent).
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