CVS, Hallmark Help 'Peanuts' Turn 60

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The evolution of Charles Schulz’s artwork will be the design directive for Peanuts’ 60th anniversary celebration throughout 2010. The push will involve new licensing partners, sweepstakes, cross-promotions and a revised retail strategy that includes exclusive deals with CVS and Hallmark. Peanuts has more than 150 licensees.

Creative elements of the “Peanuts Then & Now” program stress how differently Linus, Lucy, Snoopy, Charlie Brown and pals were drawn over different decades since their Oct. 2, 1950 launch in seven U.S.

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